About Us
Crafting Creativity Since 1992
At the heart of Beads and Crafts is a story rooted in passion, tradition, and a deep love for the
world of handmade art. Originally started as Bharath Fancy Store in 1992, our journey began by
offering a select range of embroidery materials, jewellery-making supplies, laces, and creative raw
materials. Over time, as we witnessed the booming interest in arts and crafts across India, we
envisioned something more dedicated—something crafted just for crafters. And so, in 2011, Beads and
Crafts was born as a specialized brand under our company.
Your One-Stop Creative Haven
Beads and Crafts is not just a store—it’s a complete experience for artists, hobbyists, fashion and
jewellery designers, students, DIY lovers, and retail craft sellers. We have physical stores across
Bangalore, and our online store ensures creators all over India get access to our wide range of
products.
Because we supply embroidery raw materials, jewellery raw materials, and laces under the brand Beads
and Crafts, our customers can explore endless possibilities when it comes to creating art. Our
offerings include: – Embroidery raw materials – Jewellery-making supplies – Resin art kits & tools –
Miniatures, stickers, MDFs & craft papers – Threads, yarns & artificial flowers – Fancy stationery
and curated DIY kits – Branded products from Brustro, Epoke, iCraft, Camlin Kokuyo, Scholar,
Skillmatics and more – Exclusive additions like Presto Glass Beads and in-house curated materials
Discounts are available at both our Beads and Crafts website and physical Bharath Fancy Stores — up
to 30% off on in-house products and a standard 10% on branded items.
What Makes Us Unique?
What sets us apart isn’t just the breadth of our collection, but the experience we provide. Our team
doesn’t just sell materials—we guide, suggest, and even demonstrate how to use many of them. Our
goal is simple: to become India’s largest and most supportive creative resource hub for every
designer and crafter.
We’re proud to say that over 80% of our customers return, valuing our quality, variety, and pricing.
Whether you’re starting your first project or sourcing in bulk for your studio or retail outlet—we
have something for everyone.
Our Passion Behind the Brand
“Beads and Crafts isn’t just a business—it’s our passion, our creative playground. Every product we
bring in is carefully chosen to spark imagination, empower expression, and celebrate the joy of
creating by hand. We’re thankful to be part of something that supports creativity at every level.”
We believe that crafting isn’t just a skill—it’s a lifestyle, a therapy, and a joyful way of
connecting with beauty. Through Beads and Crafts, we’re not just selling materials—we’re nurturing a
community of creators.
Bringing Creativity Online
While our physical stores remain a hub for creative souls in Bangalore, our online platform is
designed to bring that same warmth, range, and reliability to your fingertips—no matter where youare in India.
Stay tuned as we continue to expand our online offerings, bring in new curated collections, and
collaborate with artists to make Beads and Crafts not just a store, but a movement in the Indian
craft industry.
A Message from Us to You
Dear Crafters, Creators & Dreamers, Thank you for choosing us for your art and craft needs!
Whether you’re a beginner discovering your artistic side or a seasoned creator bringing visions to
life, we’re here to support your journey. Your creativity is our inspiration.
Happy Crafting!
Team Beads and Crafts